Our assignment was to produce an awards-season campaign for "Moana," utilizing all the key elements from the film's theatrical release. This included a schedule of more than 30 ads for various publications, which THAcreate laid out, proofread and created final color art for.
THAcreate worked closely with the Disney Awards team to produce the entire campaign, including trade ads, corporate congratulations ads, newspaper and digital.
The campaign garnered "Moana" many nominations, including Best Animated Feature from BAFTA, Best Animated Feature from the Producers Guild of America and two Annie Award wins for Best Animated Effects and Best Voice Acting from its six Annie nominations. The campaign culminated two Oscar nominations for Best Animated Feature and Best Song.