Sony Pictures Latino

Challenge

Grow fanbase and create ongoing engagement on the Sony Pictures Latino Facebook and Instagram pages among Spanish-dominant U.S. Hispanic moviegoers

Solution

Showcase theatrical releases to grow the page organically and pivot fanbase following from Latin America to Hispanics in the U.S. via weekly content and strategy that:

• Utilizes an authentic and personal social voice
• Features original, in-language content tailored for the Sony Pictures Latino community for films such as Spider-Man: Homecoming, Jumanji: Welcome to the Jungle, The Equalizer 2 and Hotel Transylvania 3: Summer Vacation
• Collaborates closely with publicity and promotions teams to enhance and incentivize content engagement through targeted giveaways and event amplification for each film