Green Book

Challenge

Create beautiful artwork and enticing ads for a wide variety of print mediums with tight deadlines to reflect the humanity of the film. Design unique accolade looks for each critic and guild award, updating the ads as the myriad kudos were announced. Research film for images and prepare and retouch them to capture the spirit of the film. Create ads that reflect the filmmaker’s vision for the thought-provoking awards campaign.

Solution

Working with agile designers on both coasts and the Universal team, emotive and inspiring print and newspaper looks were created. Final art preparation, color proofing and quality assurance for every print ad was handled by THAcreate and generated a gentle but solid omnipresence during awards season.

Results

GREEN BOOK sparked a national conversation, and struck a chord with guild and Academy members, resulting in five Oscar nominations with wins for Best Picture, Best Original Screenplay and Best Supporting Actor. The bounty haul also included countless critic and guild honors, highlighted by three Golden Globe Awards, the Producers Guild of America’s Best Picture nod and BAFTA, Critics’ Choice and SAG Award wins for Mahershala Ali.