BlacKkKlansman

Focus Features

Awards Season Campaign

THAcreate

Challenge

Our assignment was to help create an awards campaign for BLACKkKLANSMAN. Based on actual events, the film tells the story of Ron Stallworth, an African-American police officer from Colorado Springs, CO, who successfully manages to infiltrate the local Ku Klux Klan branch with the help of a fellow officer.

Solution

THAcreate worked closely with our clients at Focus Features to provide production and art prep, and eventually original creative for all aspects of the awards campaign (newspaper, trade ads, outdoor, etc.).

Results

BLACKkKLANSMAN was nominated for six Academy Awards and won Best Adapted Screenplay. Nominations included Best Picture, Spike Lee for Best Director and Adam Driver for Best Supporting Actor. The film was also nominated for Best Film Editing and composer Terence Blanchard was nominated for Best Original Score.

In addition, BLACKkKLANSMAN was nominated for four Golden Globe Awards (including Best Motion Picture — Drama), Outstanding Directorial Achievement in Feature Film by the Directors Guild of America, Best Picture by the Producers Guild of America, four Critics’ Choice Awards (including Best Picture), six Satellite Awards (including Best Director for Lee), an Independent Spirit Award and three Screen Actors Guild Awards. The American Film Institute also included it in its Top 10 Films of the Year.

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