A trusted agency for over forty years specializing in promoting your brands and properties.

Enough about us, check out the people and places that make it happen.

Rogue One: A Star Wars Story

CON-X

The Good Dinosaur

We deliver. The world’s premier companies seek out our expertise (and keep coming back) because we get results. In fact, we guarantee them. Nimble, forward thinking and technologically fearless, our people thrive on devising the perfect custom solution to every challenge, whether it’s negotiating a smart ad buy or designing a virtual world.

Our in-house teams specialize in brand partnerships, creative services, digital marketing, experiential and events marketing, multidiscipline targeted outreach, mobile/social platforms and custom software development. Groundbreaking alliances include Allied-THA promotions and Gofobo electronic ticketing.

Welcome to THA.

 

 

 

 

THAcreate sees it all

We’re experts at perfecting a visual message and weaving it flawlessly into every aspect of a marketing campaign.

If you’ve seen it, we’ve done it—from business cards to multi-story billboards and everything in between. 

Newspaper and magazine ads? Check. 

Award-season campaigns? No problem. 

One-sheets, invitations, digital ads, bus wraps, car wraps, concessions and packaging? You bet.

 

 

 

Home Brew. A team of designers, developers, marketers and strategists whose skills come together to produce successful digital campaigns of all sizes and scopes. Like the finest of home brewed ales, our campaigns are crafted with care, skill and attention to detail.

 

 

We think outside the box, outside the norm—and sometimes literally outside.

As wizards of grassroots and guerrilla marketing, our tactics are anything but ordinary. We deploy street teams, mobile tours, pop-up stores and lounges, flash mobs, stunts and product sampling—whatever it takes to get the buzz on. By engaging consumers directly and personally—often in surprising ways–we create the unforgettable brand experiences our clients dream of.

Whether your needs are short-term or long, stealthy or screaming, our experts will strategize and execute the perfect custom campaign. We know how to ignite the buzz leading up to launches, releases, premieres and other milestone events. We take it to the streets.

 

 

THE MRKT is the newly rebranded multicultural marketing and communications division of Terry Hines & Associates (THA), a leader in the entertainment marketing arena for over 40 years. The one-stop shop offers a comprehensive approach to connecting with diverse multicultural demographics through its specialized groups, each representing the different letters of the brand, including Más (Hispanic-targeted publicity + promotions for entertainment clients), Rithem (multicultural marketing + communications for consumer brands), Kroma (multicultural social media marketing + creative), and Transform (African-American–targeted publicity + promotions for entertainment properties).

 

 

 

Terry Hines & Associates partnered with Allied in 2011 to create Allied-THA in order to vastly increase our nationwide footprint. As a national execution agency with 20 offices serving 600 markets, Allied-THA has a unique advantage over all other agencies: decades of local experience and relationships are leveraged to ensure brilliant & consistent execution across the country.

   
   
Gofobo is a turnkey digital solution developed for the entertainment industry to manage RSVPs, download passes, scan bar-coded event tickets and provide final reporting of event attendees. Gofobo has proven so effective it’s moving to other business sectors.

   

Address:
2550 N. Hollywood Way
Suite 600
Burbank, CA 91505
 
Phone:
818.562.9433
Email:
 

It's a brand's world.

 

We're gripped by the power of brands, in life and in art. Key cultural icons, brands serve to define characters, establish settings and deepen story.  We understand the myriad ways a product or service's image is enhanced by association with an entertainment property. And we excel in identifying and negotiating strategic alignments to achieve our clients' goals. We know that the best partnerships serve both brand and story.

As leaders in navigating the swiftly diversifying media landscape, we target the most relevant opportunities for  brand association and then strategize accordingly. We guarantee our tactics, from product placement & integration, tie-in promotions, sponsored screening & sampling programs, to influencer seeding & events.

For more information about Branded Partnerships, send us an email by clicking here.

We do it all.

We’re experts at perfecting a visual message and weaving it flawlessly into every aspect of a brand experience. No opportunity to reinforce a visual imprint is overlooked: our dedicated team of artists and designers brings it mastery to everything from event invitations to press Web sites to billboards. By embracing the latest technology, we consistently raise the stakes for an enhanced brand experience.

THA’s Creative Services team takes visual and print media to the next level, implementing high-level strategies from concept to completion, including:

  • Corporate Identity: Branding, presentations, leaflets
  • Outdoor: Billboards, Walls and Bulletins, Creative Concepts
  • Print: Logo Design: Magazine and Newspaper Campaigns, Quote Ad Looks, Awards campaigns, Trade ads
  • Digital: Outdoor digital boards, Motion Graphics Design
  • In-Theater/Event Items: Concessions, POP, Photo Towers, Costume Display Backdrops, Marquees
  • Promotional Materials: Sell Sheets, Press Books
  • Event Invitations and Tickets, Book Design
  • One Sheets: Key Art Exploration and Design

Utilizing cutting-edge new technologies in campaign execution enables clients to art-direct from afar, while expectations are exceeded with our timely project execution.

A team of dedicated designers, production artists, retouchers and proofers ensure that every project is completed with 100% accuracy.

For more information about THAcreate, send us an email by clicking here.

Outside the box.

Outside the norm.

Sometimes literally outside.

Whether your needs are short-term or long, stealthy or screaming, our experts will strategize and execute the perfect custom campaign. We know how to ignite the buzz leading up to launches, releases, premieres and other milestone events. We take it to the streets. THA's Think HyperActiv division focuses on grassroots and guerilla marketing:

  • street teams
  • mobile tours
  • pop-up stores and lounges
  • flash mobs
  • stunts
  • product sampling and more

THINK HYPERACTIV

Fans at a Captain America event

Short-term or long term. Stealthy or screaming.

Each and every innovative campaign executed by Think HyperActiv is custom tailored to cultivate and sustain buzz leading up to launches, releases, premieres and other milestone events.

THINK HYPERACTIV

Hugh Jackman at ComicCon for Dreamworks' Real Steel

For more information about Think HyperActiv, send us an email by clicking here.

Hispanic Consultation, Publicity + Promotions

The “M” in The MRKT, specializing in Hispanic-targeted solutions for the entertainment industry including:

  • National + regional publicity
  • National + regional promotions
  • Grassroots + events
  • Word-of-mouth outreach
  • Experiential activations + stunts
  • Special events
  • Brand/retail partnerships
  • Community relations
Multicultural Brand Marketing

The “R” in The MRKT, specializing in consumer brand development and communications targeted multicultural audiences including:

  • Branding
  • Brand + channel strategy
  • Spokesperson + influencer engagement
  • Media relations + integrations
  • Public relations
  • Events + experiential
  • Community relations
  • Media training
Multicultural Creative + Digital

The “K” in The MRKT, specializing in digital and creative solutions to engage multicultural consumers including:

  • Digital strategy + consultation
  • Original + transcreated spots
  • Creative content production
  • Growth + engagement analysis
  • Publicity campaign amplification
  • Motion design + editing
  • Audio engineering
  • Influencer + blogger programs
  • 360 images + video capabilities
  • Subtitling
  • Live streaming
  • Community management
African-American Consultation, Publicity + Promotions

The “T” in The MRKT and reputable African-American-targeted entertainment publicity group, specializing in:

  • National + regional publicity
  • National + regional promotions
  • Grassroots + events
  • Word-of-mouth outreach
  • Community relations
  • Faith-based outreach
  • Historically Black college + university programs
  • Unit publicity
  • Media consultation

For more information about The MRKT,  send us an email by clicking here.

Terry Hines & Associates partnered with Allied in 2011 to create Allied-THA in order to vastly increase our nationwide footprint. As a national execution agency with 20 offices serving 600 markets, Allied-THA has a unique advantage over all other agencies: decades of local experience and relationships are leveraged to ensure brilliant & consistent execution across the country.

For more information about Allied-THA, send us an email by clicking here.

A turnkey digital solution developed for the entertainment industry to manage RSVPs, download passes (complete with event-specific barcodes for scanning) and provide final reporting of attendees. Gofobo has proven so wildly effective it's moving to other business sectors.

With a highly user-friendly interface, Gofobo creates efficiencies in what were once arduous and time-consuming activities. In addition to its well-known automated logistical process and comprehensive back-end analytics, Gofobo's content offering for its users is robust and growing.

Gofobo is owned and operated by EPS, made up of founding agencies Terry Hines & Associates, Allied Integrated Marketing, Grube and Guggenheim.

For more information about GOFOBO, send us an email by clicking here.

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