A trusted agency for over forty years specializing in promoting your brands and properties.

Enough about us, check out the people and places that make it happen.

Transformers: Age of Extinction


Red Bull China

22 Jump Street


Sony Pictures

Cantinflas & Hispanic Brands


Pantelion Films

We deliver. The world’s premier companies seek out our expertise (and keep coming back) because we get results. In fact, we guarantee them. Nimble, forward thinking and technologically fearless, our people thrive on devising the perfect custom solution to every challenge, whether it’s negotiating a smart ad buy or designing a virtual world.

Our in-house teams specialize in brand partnerships, creative services, digital marketing, experiential and events marketing, multidiscipline targeted outreach, mobile/social platforms and custom software development. Groundbreaking alliances include Allied-THA promotions and Gofobo electronic ticketing.

Welcome to THA.

 

It’s a brand’s world.

We’re gripped by the power of brands, in life and in art. Key cultural icons, brands serve to define characters, establish settings and deepen story. We understand the myriad ways a product or service’s image is enhanced by association with an entertainment property, and we excel in identifying and negotiating strategic alignments to achieve our clients’ goals. We know that the best partnerships serve both brand and story.

 

 

THAcreate sees it all

We’re experts at perfecting a visual message and weaving it flawlessly into every aspect of a marketing campaign.

If you’ve seen it, we’ve done it—from business cards to multi-story billboards and everything in between. 

Newspaper and magazine ads? Check. 

Award-season campaigns? No problem. 

One-sheets, invitations, digital ads, bus wraps, car wraps, concessions and packaging? You bet.

 

We think outside the box, outside the norm—and sometimes literally outside.

As wizards of grassroots and guerilla marketing, our tactics are anything but ordinary. We deploy street teams, mobile tours, pop-up stores and lounges, flash mobs, stunts and product sampling—whatever it takes to get the buzz on. By engaging consumers directly and personally—often in surprising ways–we create the unforgettable brand experiences our clients dream of.

Whether your needs are short-term or long, stealthy or screaming, our experts will strategize and execute the perfect custom campaign. We know how to ignite the buzz leading up to launches, releases, premieres and other milestone events. We take it to the streets.

 

Your (huge untapped) audience is waiting.

Hispanics attend more movies than any other ethnic group in the United States, and we’re devoted to marketing to these avid media consumers. We connect with this audience by designing culturally relevant, relatable entertainment content. Our initiatives tap directly into Hispanics’ staggering purchasing power in the entertainment world.

 

 

We view all marketing campaigns through a multi-cultural lens.   

With a solid understanding and conceptual approach that resonates with the African-American market, our strategic efforts communicate to our community in a way that a general mainstream approach simply cannot.  From hip-hop to faith-based to the coveted AA 18-35 female demo, our marketers know how to reach this multifaceted group who reportedly will command more than 1.1 trillion in buying power by 2015.

In the entertainment sphere, our professionals have decades of experience executing integrated publicity, promotions, and viral marketing campaigns.  From broad national hits across top major markets to specialized one-on-one hyperlocal interaction in underserved cities, our initiatives encompass it all, positioning your brand within the community in a way that can’t be missed.  

 

Terry Hines & Associates partnered with Allied in 2011 to create Allied-THA in order to vastly increase our nationwide footprint. As a national execution agency with 20 offices serving 600 markets, Allied-THA has a unique advantage over all other agencies: decades of local experience and relationships are leveraged to ensure brilliant & consistent execution across the country.

   
   
Engineered to securely and efficiently deliver up-to-the-minute content anywhere at anytime, 43KIX connects movie fans instantly with theater show-times, locations, movie trailers, real-time premiere photos, and Hollywood glam and gossip. This powerful tool’s capabilities are constantly updated to push an ever-increasing variety of content to virtually any mobile device.

   
   
Gofobo is a turnkey digital solution developed for the entertainment industry to manage RSVPs, download passes, scan bar-coded event tickets and provide final reporting of event attendees. Gofobo has proven so effective it’s moving to other business sectors.

   

 

 

 

 

 

 

Address:
2550 N. Hollywood Way
Suite 600
Burbank, CA 91505
 
Phone:
818.562.9433
Email:
 

It's a brand's world.

 

We're gripped by the power of brands, in life and in art. Key cultural icons, brands serve to define characters, establish settings and deepen story.  We understand the myriad ways a product or service's image is enhanced by association with an entertainment property. And we excel in identifying and negotiating strategic alignments to achieve our clients' goals. We know that the best partnerships serve both brand and story.

As leaders in navigating the swiftly diversifying media landscape, we target the most relevant opportunities for  brand association and then strategize accordingly. We guarantee our tactics, from product placement & integration, tie-in promotions, sponsored screening & sampling programs, to influencer seeding & events.

For more information about Branded Partnerships, send us an email by clicking here.

THAcreate sees it all

We’re experts at perfecting a visual message and weaving it flawlessly into every aspect of a marketing campaign.

If you’ve seen it, we’ve done it—from business cards to multistory billboards and everything in between.

Newspaper and magazine ads? Check.

Award-season campaigns? No problem.

One-sheets, invitations, digital ads, bus wraps, car wraps, concessions and packaging? You bet.

At THAcreate, we possess all the resources, the creative talent, and decades of know-how to see you through every step of the print-advertising process. From concept to completion, our dedicated team of seasoned designers, production artists, re-touchers and proofreaders—coupled with our industry-leading technology—ensures that every project is completed with precision and professionalism, on time and on budget. Enhancing your brand is our focus.

So whether you like bold and brazen or simple and subdued, prepare yourself for some eye-catching results.

For more information about THAcreate, send us an email by clicking here.

Outside the box.

Outside the norm.

Sometimes literally outside.

Whether your needs are short-term or long, stealthy or screaming, our experts will strategize and execute the perfect custom campaign. We know how to ignite the buzz leading up to launches, releases, premieres and other milestone events. We take it to the streets. THA's Think HyperActiv division focuses on grassroots and guerilla marketing:

  • street teams
  • mobile tours
  • pop-up stores and lounges
  • flash mobs
  • stunts
  • product sampling and more

THINK HYPERACTIV

Fans at a Captain America event

Short-term or long term. Stealthy or screaming.

Each and every innovative campaign executed by Think HyperActiv is custom tailored to cultivate and sustain buzz leading up to launches, releases, premieres and other milestone events.

THINK HYPERACTIV

Hugh Jackman at ComicCon for Dreamworks' Real Steel

For more information about Think HyperActiv, send us an email by clicking here.

Your (huge untapped) audience is waiting.

Hispanics attend more movies than any other ethnic group in the United States, and we’re devoted to marketing to these avid media consumers. We connect with this audience by designing culturally relevant, relatable entertainment content. Our initiatives tap directly into Hispanics’ staggering purchasing power in the entertainment world.

Cameron Diaz on the set of Despierta América

Cameron Diaz on the set of Despierta América

A full-service publicity and promotions division,

we specialize in creating and implementing nationwide campaigns specifically designed for the top opening-weekend box-office demo in the country. With a dedicated team anchored in three cities, we are able to tap into key audiences on national, regional and local levels. Our strong press relationships, coupled with our innovative movie-specific promotions and extensive grassroots initiatives, make THAmás an unrivaled presence in the Hispanic market.

Karate Kid experience at Fiesta Broadway

The Karate Kid experience at Fiesta Broadway

THAmás has capabilities to execute

each of the following elements, creating one comprehensive, thematic and culturally relevant plan to maximize market impact across the nation within this integral group:
    •    Translations
    •    Transcreation
    •    Hispanic applicable promotional items
    •    Promotions program
    •    Added-value opportunities
    •    Social media
    •    WOM-grassroots outreach
    •    Dedicated screening program
    •    Press junket/premiere
    •    Fast breaking media coverage
    •    Comprehensive publicity, highlights, and promotions reporting

Smurf walkabout on Al Rojo Vivo

Smurf walkabout on Al Rojo Vivo

For more information about THAmás,  send us an email by clicking here.

We work on movies; not just on black movies.

We work on tv shows; not just on black tv shows.

We work on brands; not just on black brands.

We approach our marketing campaigns

knowing that the African-American community is a complex mix of people from varying socioeconomic backgrounds, lifestyles and age groups. With that in mind, we approach each project with a keen eye towards developing strategies that will effectively impact this important demographic. Our team comprised of baby boomers and Gen Xers, have come to THA with varying areas of expertise including publicity, promotions, social networking, advertising and creative production. As a result, we approach each project with a multidimensional strategy allowing us to fully engage our target audiences:

General Market – This group covers a broad spectrum of age ranges and we reach them with every campaign.

Young Males – This coveted demo moves the needle for entertainment, lifestyle brands and technology.

Faith Based Community – We specifically tailor campaigns to meet the needs of this underserved but highly powerful group.

Our campaigns utilize multiple disciplines

from print and online to TV, radio, social media platforms, regional media, word-of-mouth events, grassroots activations and branded partnerships– all to reach your audience.from print and online to TV, radio, social media platforms, regional media, word-of-mouth events, grassroots activations and branded partnerships– all to reach your audience.

Factoids:

African-Americans are the progenitors of global trends.

African-Americans are mega consumers. According to Nielsen’s report on African-American buying power, this group is projected to spend $1.1 trillion in 2015.

Only 3% of Hollywood films feature a primarily African-American cast, yet this group spends $6.3 billion attending movies annually and 81% seeing films without black themes or actors. And 22% will see the same film twice.

African-Americans spend $267 billion in the auto industry.

African-Americans are the ultimate multitaskers, spending 16 hours on digital a week.

There are close to 40 million African-Americans living in the United States.

For more information about THA urban, send us an email by clicking here.

Terry Hines & Associates partnered with Allied in 2011 to create Allied-THA in order to vastly increase our nationwide footprint. As a national execution agency with 20 offices serving 600 markets, Allied-THA has a unique advantage over all other agencies: decades of local experience and relationships are leveraged to ensure brilliant & consistent execution across the country.

For more information about Allied-THA, send us an email by clicking here.

A turnkey digital solution developed for the entertainment industry to manage RSVPs, download passes (complete with event-specific barcodes for scanning) and provide final reporting of attendees. Gofobo has proven so wildly effective it's moving to other business sectors.

With a highly user-friendly interface, GoFoBo creates efficiencies in what were once arduous and time-consuming activities. In addition to its well-known automated logistical process and comprehensive back-end analytics, GoFoBo's content offering for its users is robust and growing.

Gofobo is owned and operated by EPS, made up of founding agencies Terry Hines & Associates, Allied Integrated Marketing, Grube and Guggenheim.

For more information about GOFOBO, send us an email by clicking here.

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